This business owner had an existing Wordpress website but wanted specific functionality added that he did not want to tackle himself. He is a designer so he designed the look of this website but was looking for a way to allow users to signup for an account and get access to download content from the website.
I researched and determined that the Easy Digital Downloads plugin with All Access Passes configured would get the client what they envisioned. I set up different account tiers; the tier would determine a user's access to content with a different price associated. For example, the free account would only grant access to download free products but the premium account would be able to download the free & premium product.